rodale institute press kit

The goal of this 15-page piece was to introduce the mission, programs, and research of Rodale Institute’s experimental organic farm in Kutztown, Pennsylvania. Adhering to Rodale’s style guidelines, I created this piece using their signature color palette and featuring photos from their farming programs. I also added in custom illustrations to bring visual support and interest to particular sections of the press kit, like “Rodale Institute By the Numbers,” “Different Approaches to Food & Farming,” and “The 3 ROC Pillars.”