logo options for atlas general store

Atlas General Store is a modern women’s boutique in Lititz, PA, specializing in accessories, home goods, and stationery. I designed two possible options for them based on a mood board of images they chose best represent their style and aesthetic. I developed an intricate, art deco-inspired logo featuring a tall, condensed typeface and filigree elements. I also designed a more minimal logo featuring bold, geometric letterforms and an accompanying diamond pattern to be used on bags, business cards, and stationery.

Design Agency: Infantree

Art Directors: Scott Nothwehr, Ryan Smoker